Talk With Our Kids About Money Day

It's never too early for parents to start to include tips on personal finances among the life skills they impart to their kids, especially given today's increasingly complex financial marketplace. We applaud the hundreds of schools across Canada that have already registered for "Talk With Our Kids About Money Day" on April 16 and encourage others to take part.

Our Government is emphasizing the importance of financial literacy in a video to promote "Talk With Our Kids About Money Day," a day held annually on the third Wednesday of April.

The Canadian Foundation for Economic Education, which created this day, has developed a program used at home and in schools across Canada that equips parents, guardians and teachers with a wide range of information, activities and resources to ensure that children develop the knowledge and skills necessary to manage their personal finances throughout their lives.

Our Government is committed to improving the financial literacy of all Canadians and supporting parents and teachers in their efforts to prepare children and students to face their financial future. The Financial Consumer Agency of Canada was established by the federal government to strengthen oversight of consumer issues and expand consumer education in the financial sector.

Since 2006, the Government has delivered on an ambitious agenda to improve Canada's financial consumer protection framework, making it one of the most advanced in the world.

Our Government is developing a comprehensive financial consumer code, which will create a framework to more effectively protect consumers in a rapidly evolving financial industry.

In addition, in Economic Action Plan 2014, our Government announced a number of measures to enhance financial consumer protection and awareness about financial products so that Canadians are able to choose the ones that best meet their needs.

Among these initiatives are measures to enhance access to basic banking by ensuring that Canadians can access low-cost bank accounts that meet their current banking needs

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